When Animal Crossing: New Horizons was released, we thought it would just be a fun new game to keep us occupied for a few days during the lockdown before we got bored… Oh how wrong we were!
It would seem that we have got ourselves hooked on this game which has unexpectedly become THE platform for fashion in 2020.
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@hypebae: ‘Animal Crossing: New Horizon’ has unexpectedly become a global platform for fashion. Designers and brands such as @sandyliang, @maisonvalentino and @marcjacobs have hosted gatherings or released virtual lookbooks through the game. To celebrate this new fashion community, we will be hosting our very first virtual ‘Animal Crossing’ fashion show. Find out how you can join us for the event featuring custom designer fits via the bio link. Photo: Yuri Hong/HYPEBAE
Designers including Marc Jacobs, Valentino and Sandy Liang, have released virtual lookbooks and/or hosted gatherings within the game to show off their latest collections. And to celebrate this, Hypebae are hosting their own virtual fashion show on Animal Crossing on May 27th at 9pm EST.