Nike are looking for Londoners to design a sneaker that reveals their own story of unseen London.
The Nike By You Workshop site says;
“We want to talk about the unseen London. The great moments, movements and people that move the city forward and whose great stories the world hasn’t heard yet. We want to reveal THAT London.
We want to highlight stories that show this unseen spectrum of the city and allow even the most connected Londoner to find something new. Your sneaker design should tell the story of the progressive London that you know and that others need to know. In other words, make the invisible… visible.”