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While clothing labels often look back at past stylings for influence, focusing on specific subcultures from different periods in modern history is a little less common. Los Angeles based clothing-brand Club Fantasy recently came to our attention after it released a capsule collection showcasing eye-catching acid-wash prints and bold retro-inspired graphics. Club Fantasy itself states that ‘80s and ‘90s rave culture inspires the designs, however there’s more meaning than this behind the garments. 



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@natwinter_ wearing the SS20 Neo Logo hoodie and Joyride sweatpants in white ❄️?

A post shared by Club Fantasy (@clubfantasy) on


When asked in depth about their inspiration, Club Fantasy have stated that “Rave culture was more than just fashion and music, it was a revolution – a total refuge from the societal pressures of conformity and consumerism”. While these fashions come from the past, a lot of the iconography and symbolism used throughout the collections align neatly with the current streetwear trends and the individuals associated with skyrocketing it to popularity. 


We delve deeper into the label’s collections to develop a further understanding of the aesthetics behind the brand, and to shine a light upon the talent that often goes unrecognised. The vast majority of garments produced by Club Fantasy follow an oversized fit, a characteristic that was essential for original ravers that allowed them to move and dance freely to the pounding music that went hand in hand with the scene.  



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The After Hours sweatpants in pink & black ?✨

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The vibrant graphic prints that adorn the majority of the garments produced by Club Fantasy feature ultra-detailed digital-inspired artwork that fits right into the turn-of-the-century era stylings. This period in time was the strange beginning of the digital age, where many were in fact more afraid of technology than interested in how they could possibly utilise it to their advantages. 



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FW 2019 live now link in bio Model is wearing hyperactive 2.0 and Joyride sweat pants @sneakerpolitics

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By effectively capturing this unique group of people and the cultural significance that they retained, Club Fantasy has managed to create a lasting and in-depth brand identity that will no doubt only come forward in leaps and bounds from here. The label is already selling out countless styles via their online store, and with new collections inbound we’ve no doubt that retailers will snap up what’s to come. 






Posted: April 21st, 2020 / Fashion, Spotlight On

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